11/29/2023 0 Comments Mirage casino theater las vegasHe knows the Las Vegas’ resort history, senses its future and says it’s about time to embrace locals. Lupo is a UNLV grad whose career started with Boyd Gaming and the since-destroyed Stardust (where Resorts World now stands). Mirage President Joe Lupo has steered this outreach strategy. And locals love value, especially if they can find it on the Strip. They will then be bumped automatically to the Legends Tier, where the value is available. This can be achieved at no cost, if locals sign up for the Mirage-Hard Rock Hotel Unity Rewards Program. Those with a valid Nevada ID can qualify for free parking discounts on live entertainment, restaurants and spa packages and for new happy hour offerings across the hotel. The groundbreaking Las Vegas resort, a Strip institution since opening in 1989, is trumpeting a new rewards program that’s zeroing in on Nevada residents. (Ellen Schmidt/Las Vegas Review-Journal) all these years, the Mirage is positioning itself as a locals casino. The Mirage is now operated by Hard Rock International, which plans to remodel the hotel-casino including a guitar-shaped hotel tower. Hard Rock International Las Vegas president Joe Lupo speaks to the Review-Journal during a tour of The Mirage on Wednesday, March 22, 2023, in Las Vegas.
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